Northeast Ohio Medical University (NEOMED for short) unveiled a new logo and branding around its new, slimmed-down name.
On Monday, NEOMED officials pulled back the curtain on new campus signage and social media accounts that featured the new branding for the Rootstown, Ohio-based university. The occasion marked the end of a roughly year-long process that began in July when the university’s trustees voted to change the medical school’s name from Northeastern Ohio Universities Colleges of Medicine and Pharmacy.
The Ohio legislature and Gov. John Kasich also had to approve the name change before it could become official.
“The name change celebrates the significant growth and success the university has experienced in its 38-year history and affirms our place as one of the 14 public universities in Ohio,” said Dr. Jay Gershen, NEOMED’s president.
The cost of the rebranding effort was $650,000, the Akron Beacon-Journal reported.
Established by the Ohio legislature in 1973, NEOMED is a state medical school that partnered with the University of Akron, Kent State University and Youngstown State University until 2008, when Cleveland State University joined the group.