Mobile health startup gets $250K JumpStart investment

A startup whose mobile app provides education, training and support material to in-the-field workers has received a $250,000 investment from nonprofit venture development group JumpStart.

Cleveland-area Intelligent Mobile Support (IMS) aims to sell its software to healthcare companies that have mobile workforces such as medical equipment servicing companies and home healthcare providers.

The company plans to use the funding for research and development, and sales and marketing, according to a statement from Cleveland-based JumpStart. (Disclosure: JumpStart is also an investor in MedCityNews.com’s parent company MedCity Media.)

IMS’ software is used to connect remote workers’ mobile phones and tablets to experts and product-documentation guides. It features quizzes to test workers’ knowledge of key subjects and a social networking-like feature that allows users to rate, tag and comment on the effectiveness of training materials.

The company’s CEO, John Steidley, is a former marketing executive with medical equipment giant Philips’ Healthcare’s Computed Tomography (CT) division. Steidley’s likely looking to roll the JumpStart investment up into a larger series A round for IMS.

IMS sells to any companies that have mobile workforces — though it primarily focuses on healthcare due to Steidley’s background and what he perceives as a particular market need in the industry.