Watch local 2012 Super Bowl ads from Cleveland Clinic, other hospitals

12:57 am by | 3 Comments

Healthcare was nowhere to be found between Budweiser and Clint Eastwood Super Bowl commercials. Instead, healthcare systems chose the local route for their 2012 Super Bowl advertising. If you were in California, Minnesota, Ohio, Virginia or other markets you saw local hospitals and healthcare Super Bowl ads.

The Children’s National Medical Center in Washington, D.C. ran a Super Bowl ad in the pregame show promoting the Parents Letter Project. Sheltering Arms, a rehabilitation center in Virginia, also ran a 30-second Super Bowl ad, and Park Nicollet in Minnesota and Cleveland Clinic  ran Super Bowl ads as well.

Local ads are nowhere near the cost of the $3.5 million for 30 seconds the major national Super Bowl advertisers pay. But the cost of local Super Bowl commercials went up, too. In Rochester, New York, for example, a 30-second local Super Bowl ad was up from $15,000 to $20,000.


National campaigns make sense for the Cleveland Clinics and Mayo Clinics of the world, though perhaps not for $3.5 million a spot. But the lower cost for the amount of audience locally is a no brainer for many health systems, who thrive off grabbing a larger share of local patients.

Know of any other local Super Bowl ads from healthcare besides the ones I have listed? Post links in the comments section below.

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Chris Seper

By Chris Seper MedCity News

Chris Seper runs and contributes regularly to the site. He is the vice president of healthcare for Breaking Media, MedCity's corporate owners. Reach him at [email protected]
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The Children's Medical Center of Dayton in Ohio also bought some local commercial spots. We had three spots that rotated throughout the day including during the Superbowl. These promoted critical care, cancer care and the NICU. They can be found at

Jenifer Greenway
Jenifer Greenway

It was refreshing to see the ad promoting NFL Play 60 - the National Football League's campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity. Imagine how much deeper the reach could be if the NBA were to join the fun? Mark Cuban, are you listening?!