Morning Read: Gen Y disruptors, making money with a free medical app

Gen Y’s demand for convenience and mobile options is a driving force behind health care innovators working to disrupt the sector. ZocDoc, Force Therapeutics, and DailyFeats are all using mobile technology to make it easier to find providers and develop healthy habits.

Skyscape Medical Resources has combined the power of free and Apple’s in-app purchasing function to build a profitable medical app business. The company recently combined multiple apps into one that offers 600 paid rescourses that cover 35 specialities. This week the free app made it to Apple’s “Top Grossing” list.

A study by Phalanx Investment Partners has found that cash from the government would motivate 73% of respondents to lose weight. Fifty-one percent said they would try “really hard” to attain a healthy weight for a reward of $500 – $1,000.

CMS will not be checking up on consulting fees, travel reimbursements, research grants and other gifts given to doctors until next year. CMS is giving drug companies, device makers, and other medical industry companies until Jan. 1, 2013 to provide this information as part of the Physician Payments Sunshine Act.


A Missouri Senator maintained an eight-hour filibuster last week to block a bill that would create database to track prescription drug purchases. Family physician Sen. Rob Schaaf (R)claimed the database was an invasion of privacy. Missouri and New Hampshire are the only states that have not passed legislation authorizing the creation of a prescription drug database.

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