Realtime launched in the US today and announced a $100 million investment to help the world transition from static to live web.
Realtime is Brazilian company that has developed technology that enables the internet to update instantaneously and continuously, eliminating the need to refresh. The connection happens in real time and is bidirectional. The connection is permanent and can quickly send information whenever, whenever (like the Shakira song).
By building and distributing this infrastructure, Realtime stands to usher in the next era of the internet, creating a web that is completely fluid and dynamic.
“Our vision of the new web and the modern internet is that it will be built on top of real time messaging,” said CEO Andre Parreira. “We could be the real time web standard, and there is unlimited scaleability. There is a worldwide opportunity to create this product and this industry”
Realtime is built on top of the server and can be easily integrated into applications of all sizes. It accommodates a wide range of web and mobile languages, and can be implemented simply by adding a small amount of code to a web page.
The company also provides unique tool sets so each sector can leverage the technology to best serve its goals. For example, e-commerce can benefit from real time technology in different ways than advertisers.
“There will be a huge push for our technology because businesses will want to know where the eyeballs of the users are on the website,” Parreira said. “Clicks are not enough. Real time messaging will create platforms to help companies round the world deliver their products to the customers and get more value.”
Since its beta release, Realtime has reached 120 million users worldwide, which translates into delivering 750,000 messages per second. With this investment, Realtime intends to create a need on the market for the product. While the technology is powerful, it is not yet the norm, and thus marketing and scaling will be key for sustainable growth.
Within Brazil as emerging and booming technology scene, Parreira said there was great excitement and pride about investing in a Brazilian company. BRZTech Holding, a São Paulo-based technology investment led the investment.
Realtime started in Portugal in 1997 under the name Internet Business Technologies. It has offices in Sao Paulo, Rio de Janeiro, London, Madrid, Lisbon, and most recently, offices in Santa Monica and New York.
This article originally appeared on VentureBeat