MedCity News’ summer of renovation continues today. From now on, you’ll get more news from more sources at an increased pace. You’ll continue to get a high volume of unique, signature MedCity reporting and analysis, but it will be coupled with a lot of help from friends you trust: from Reuters Health to Kaiser Health News to VentureBeat.
We’ve made all the changes this summer – our redesign, our events and now our increase in content – as a result of your feedback. MedCity’s audience has more than doubled this year and many of our readers – both new and longtime – have said: Give me more. More deals. More thought leadership. More cutting edge insights and news on trends. More ways to connect with one another.
The changes help us better do our job, which is to provide industry stakeholders innovative coverage of innovation across healthcare and the life sciences.
The first thing you’ll notice today is a new diversity of sources. We struck agreements that let us publish work from hundreds of media outlets. Expect about 20 articles daily from our syndication partners, and all of it will remain focused on commercialization and the innovations happening in the medical industry.
We won’t be republishing press releases as others do (reprinting PR is not our style, even if it does technically mean more content). Articles on MedCity will have reporting, interpretation and other insights you value.
Something else has changed: the focus of my full-time reporting staff. I started MedCity with the idea that we needed feet on the street in every innovation hot spot. Healthcare isn’t like tech or politics – each with its own capital (Silicon Valley and Washington, D.C., respectively). Instead, there are about 15 medical capitals in this country where there are new startups, investment opportunities, fresh thinking and technological advances affecting healthcare delivery that the global industry badly wants to know about.
We’re going to stay embedded in innovation hot spots but we’ll also cast an eye nationwide. Our Minnesota, Ohio and Philadelphia reporters have revamped assignments. Our startups reporter is in Cleveland, our medical devices reporter is in the Twin Cities and our Philadelphia-based journalist is charged with covering East Coast innovation (with a focus on digital health) from Greater Philadelphia up through New York City. They all have some other duties as part of their jobs and their editor, Veronica Combs, will also write on certain topics. I will also chip in some stories from time to time.
We’ve made a lot of changes very quickly (and we’re not done yet). Keep sending feedback on what we’ve done and we’ll keep iterating. We’ll launch a formal survey in about a month to make sure we’re on the right path.
Thank you, as always, for reading us, attending our events and working with us. I also want to acknowledge my entire staff. There’s no such thing as easy when you’re part of a small, innovative company (as many of you can testify to). But there are fun times, and MedCity’s staff has set the stage for a lot of good, hard fun in the future.
I hope you enjoy the changes.
[Photo courtesy of Flickr user Axio]