This post is sponsored by SPBT.
In response to a groundswell of industry change and increasingly distinct sales needs, leading medical device and diagnostic (MD&D) companies will converge at the inaugural Medical Device and Diagnostic Trainers Summit October 2-3, 2012. The event will be held at the Princeton Marriott Forrestal in Princeton, NJ and is sponsored by SPBT, the only association solely devoted to strengthening training in the healthcare industry.
Maximize Sales Rep Potential
Summit participants will be part of a robust learning agenda with interactive sessions led by executives at Roche Diagnostics, B. Braun Medical, Medtronic, and Covidien, among others. The forum is designed to help sales trainers, learning and development professionals, and product managers benchmark, debate, and gain new insights into the most effective methods for developing device and diagnostic sales reps to their full potential.
Engage with Industry Experts
An exceptional line-up of speakers and panelists will present case studies, research, and new insights. These interactive sessions will hone in on the most pressing business needs and questions specific to medical device and diagnostic sales.
Greg Adamson, St. Jude Medical
Dr. Bob Bodine, Medtronic
Dawn Brehm, BioVentus
Mary-Frances Chavez, Stryker Orthopaedics
Merrill Collier, Medtronic
Kevin Glover, B. Braun Medical (Event Co-Chair)
Karl Kapp, Author, Strategist
Ashley Libby, The Anca Group
Bill Magagna, Siemens Medical
Connie Murray, B. Braun Medical
Ken Sher, TGaS Advisors
Brett Smith, ResMed
Jeffrey Strumpf, Stryker Orthopaedics
Richard Stahr, Stryker Orthopaedics
Julie Young, Covidien
Jennifer Zinn, Roche Diagnostics (Event Co-Chair)
Gain Knowledge on Hot Topics
The event includes a wide range of case studies, panel discussions and workshops covering topics that include: iPads and eLearning technology; design and use of simulations for product training; gamification; ROI; marketing and training partnership strategies; and much more.
For more information and to register go to MDD2012.com or call (540) 725-3859
About SPBT
The Society of Pharmaceutical and Biotech Trainers (SPBT) is a worldwide 501(c)(3) nonprofit organization dedicated to supporting the professional goals of trainers in the life sciences, inclusive of medical device and diagnostic, pharmaceutical and biotech companies. Since 1971, SPBT has been a conduit to keeping the training industry educated, informed, and connected, and is the only nonprofit organization solely devoted to strengthening training in the healthcare industry with the ultimate benefit of improving patient care.
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