As of today, Google is allowing developers to build free trial periods into their subscription apps.
Developers can now determine the length of the trial period on the Developer Console, and users can take Play apps for at test drive before committing to a purchase. In order to participate in the free trial, users have to complete a full transaction through the regular billing flow. They will not be charged any money until the trial ends, at which point payment is automatically initiated. Users can cancel their subscriptions at any time.
Back in May, Google launched in-app subscriptions in the Play store which expanded monetization opportunities for mobile products. How to make money off apps is a persistent question within the technology community, and by allowing startups to tempt users with a sample of the product, perhaps people will actually begin to open their wallets.
As my grandmother always said, why buy the cow when you can get the milk for free? This free trial gives users a tempting first taste, hopefully so tempting, they go for the whole cow. Try it, you’ll like it…
This article originally appeared on VentureBeat