Hospitals

Internet search data proves nursing remains the least respected profession in healthcare

The more you read, the more you understand that nurses — not doctors, not entrepreneurs and not investors — could be the indispensable cog to make patients healthier, solve some of the physician shortages and implement so many of the new patient deliver innovations.

Just today, a report showed that patients often  prefer nurses to doctors.

So when will everyone respect them more? Today they’re increasingly relegated to paper pushers. Pay cuts are a constant threat. And they have to chug coffee at a obscenely high rate. Some people see respect as the reason experienced nurses leave the profession earlier than they could.

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But, like so much of our modern world, the Internet search is the litmus test.

Using the keyword service Wordtracker, I entered “nurses” into the database and out came the most common searches for the term. The No. 1 term — wait for it — is “hot nurse.” And it’s searched for 48 times more often than American Nurses Association, which doesn’t even crack the top 30. In fact, that single phrase “hot nurse” makes up one-third of all Internet searches from the top 30 terms, according to Wordtracker.

There are NSFW terms on this list (the only small comfort: many people searching for these terms can’t spell). One more suggestion: When you see a search you don’t understand, do not Google it.

Here’s the painful top 30 nurse searches (via Wordtracker):

  1. Hot nurse
  2. Nurse
  3. Night shift nurses
  4. Private nurse movie
  5. Hot nurse and patient
  6. Nurse gives hand job
  7. Nurse adventures
  8. Hot japanese nurses
  9. Nurses
  10. Naughty nurse
  11. Sexy nurse
  12. Naught nurses
  13. Naughty nurses
  14. Nurse joy
  15. Nurse chut
  16. Enema nurse
  17. Nurse sex
  18. Hot teachers and nurses
  19. Asian nurse
  20. Cute nurse gallery
  21. Hot nurses
  22. Nurse jackie
  23. Amazing nurse nanako
  24. Hot nurse examines a patient
  25. Nurse examines patient
  26. Chloroform nurse videos
  27. Wet nurse
  28. Hot night shift nurses
  29. Nurse tube
  30. Anime nurse

Doctors do fare better — but share their lumps. “Play doctor rectal temperature video” is No. 8 and “fake doctors excuse” is No. 6. But all the worst doctor searches are typed in much less often than the nurse searches.

That’s (not) hot. But you know what is? Entrepreneurs are paying nurses increasing respect by focusing on unique, interesting and problem-solving ideas that make nurses a bigger part of the healthcare equation. That’s the silver lining to a digital future.

[Photo courtesy of Flickr user State Library of South Australia]

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