http://www.youtube.com/watch?v=E5AFC3MQtSg
A new medical device company thinks it has an innovative approach to help with the recovery process for penis and scrotum injuries. It’s raising $75,000 on crowdfunding website “B a Med Founder” to advance its Epiditi scrotal ice pack with the helpful catchphrase, “Cool the Jewels!”
Short Hills, New Jersey-based Gallen Technologies said its device is designed to reduce post operative trauma, such as twisting of the scrotal sac as well as complications of swelling, bruising, inflammation, hemorrhaging, pain and like diseases of the scrotum and penis, according to the website. The company sees its device as a more sophisticated alternative to ice packs or bags of frozen peas.
Funding will be used for manufacturing, marketing outreach to the medical industry and sales from its website. It’s also launching a TV ad campaign for consumers. So far it’s raised $2,500 from eight donors.
The B-a-Medfounder crowdfunding website claims to the only one focused on medical devices. It’s domiciled in Cyprus and is led by Sedat Barokas, the CEO and Daniel Yachia, the chief medical officer.
Although crowdfunding supporters see it as a great way to expand the number of potential investors in startups, there is some concern that incautious investors will allocate funds to companies without due diligence.
Two other companies listed on the site include a catheter-like device and another device for pelvic floor reinforcement, both from Israel.
