Payers

Healthcare startups CEOs: A column for you on navigating HealthCare.gov as an employer

It’s sort of embarrassing but true: Even healthcare startups are trying to figure out how to navigate the Obamacare health insurance exchanges. You need to figure out whether your rates will be changed, what’s expected of your coverage. If you still aren’t sure, it’s okay. Turn your computer screen so it’s facing a wall, wipe […]

It’s sort of embarrassing but true: Even healthcare startups are trying to figure out how to navigate the Obamacare health insurance exchanges. You need to figure out whether your rates will be changed, what’s expected of your coverage. If you still aren’t sure, it’s okay. Turn your computer screen so it’s facing a wall, wipe the sneaky look off your face, and begin reading Paul Downs’ “The Art of Running a Small Business” column at the NYTimes. He’s working on what the health insurance conundrum means for his business.

After finding his rates had increased and griping about the president, he turned to action and his health insurance broker. You might be in a similar boat. What he’s finding thus far?

I now have a breakdown of the cost of covering every individual in my group: The renewal package gave a different cost number for every worker, along with spouses and children. I asked Maggie where these numbers came from, and she told me that the rates are derived from four pieces of information: age, sex, ZIP code and tobacco use. This is a huge change, and in fact, it’s one of my wishes come true. The old system discouraged the hiring of older workers.

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In his next column, he’ll talk shopping the federal health insurance exchange and what rates his broker brings back. It’s nice to see someone openly going through the process and helping small business owners demystify the process along the way.

Read the full article. Go through the backlog of columns as well if you get a chance.

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