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4 signs that 2014 will be the year of the healthcare consumer

3:00 am by | 4 Comments

digital health

It's looking to be the year of the consumer in health care, say leaders and visionaries in the industry.

New healthcare technology, changes in the market and the Affordable Care Act will allow more consumers to bid good-bye to some of the most frustrating parts of a troubled-health-care system. Waiting hours to see the doctor, taking hand-written prescriptions to the pharmacy while sick, chasing down medical records, and being left in the dark about what care will cost are all inconveniences that will soon go the way of the phone booth.

"The big trend is toward consumerism, with the individual customer being the new focal point," said Pat Geraghty, chairman and CEO of Florida Blue. "Previously, the system was built around the care provider. The new system will revolve around the consumer."

Karen van Caulil, president of the Florida Health Care Coalition, agrees: "All the turmoil we've gone through is good news for consumers," she said, referring to a year when America's health-care system underwent a historic overhaul.


Here are some improvements that will make health-care better for consumers:

Mobile apps: "Mobile health is an emerging, exploding category that lets consumers track their activity, fuel consumption and other measurements that help improve wellness and manage chronic diseases," said Thad Seymour, general manager of health and life sciences for Lake Nona, home of the Medical City and a growing health-centric community.

Wellness technology is also becoming embedded in homes, such as the Intelligent House in Lake Nona, where mirrors reflect residents' health statistics, and kitchen computers help them plan smart meals.

Virtual care: As more technology goes home with patients, more can be in touch with health providers remotely. For the Paul family of Lake Nona, a telehealth program through Nemours Children's Hospital lets them view their son's medical records any time from home. Nine-year-old Max, who has cystic fibrosis, is a frequent patient of Nemours Children's Hospital.

Being able to see her son's test results the minute they are available helps lessen Mom Lori Paul's anxiety.

Remote access is also allowing more patients to receive care when and where it's convenient for them. Programs like Skype and Face Time let patients have virtual doctor's visits from home.

At Orlando Regional Medical Center, certain patients who once would have been admitted are receiving hospital-level care at home. The doctors make house calls, and in between, videoconferencing and telemonitoring of vital signs make more acute in-home care possible, said hospital spokeswoman Kena Lewis.

Patients who meet the new program's criteria take home a camera and computer monitor, as well as equipment to monitor vital signs remotely. They avoid hospital infections, while getting convenient care in the comfort of their home.

Electronic records: Though many consumers have had concerns about the sharing of electronic health records, for good reason, this year patients will grow to appreciate the benefits.

As privacy and security bugs get worked out, electronic medical records will deliver many patient benefits, said Suhtling Wong, spokeswoman for a UCF College of Medicine program that is helping local physicians adopt paperless record systems.

For instance, all of a patient's doctors can share lab results, allowing for more coordinated care and less duplication of testing. Because pharmacists will get more prescriptions electronically, patients will be spared the hassle of taking them in and waiting for them to be filled.

In addition, electronic records allow doctors to more easily log into patient records after hours and help patients who need answers on evenings and weekends.

A window into cost and quality: Transparency is another buzz word in the industry, thanks in part to Obamacare. Consumers will increasingly be able to see more information that's eluded them, such as how much procedures cost and the quality ratings of providers, as insurers make that data available on their websites. That knowledge will help consumers determine value and be better shoppers, while helping to keep provider costs inline.

Bringing care to the streets: Speaking of shopping, in 2014, more consumers will get their care at the corner store. "Walmart aspires to be the leading primary-care provider in the next 10 years," said Geraghty. "Walgreens has started to develop primary care sites."

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Copyright 2014 MedCity News. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

By Marni Jameson

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Healthcare is everything from traditional health care (doctors and hospitals) to the growing consumer health app and consumer wearable market.. 

What will continue to drive and or limit consumer centered care for the traditional health care sector will be payment models.. Those that carve out high cost patients like Theda care and the systems setting up an ACO will be leaders in patient centered care and the tools that support them.. At the same time consolidation and cost shifting might tend to limit innovation in some other segments.. 

Bottom line - follow the money. 

Muthu Leesa John
Muthu Leesa John

Healthcare is one fields where Mobile Apps are under utilized. Mobile apps can help healthcare providers manage the transformation and create new opportunities. With the focus moving away from the "pay-for-service" to "pay-for-performance" model, practitioners should leverage technology to enhance hospital processes, support better patient care, reduce readmission, and improve collaboration and communication with doctors, patients, and peers. 2014 will hopefully witness the transformation of healthcare system supported by mobile apps. For example, read how hospitals could tap the true potential of mobility:

Miranda Mendoza
Miranda Mendoza

Mobile apps in healthcare are slowly picking up steam. I think may people are skeptical, especially with all of the talk about privacy issues. That's why we've created an app that is stand-alone, completely secure and centers around the patient, giving them information & power to maximize their oral hygeine!

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