The salesforce of any company is the lifeblood of the business, and the world of medical sales is competitive, filled with some of the brightest sales talent across all industries. This leads to competition among companies for the top talent in the field. Attracting the most talented sales professionals in the industry and retaining that talent can be the cornerstone of a successful business, but it is no small task.
According to a survey conducted by MedReps.com, the top-ranked employers of medical sales reps are all doing the same things right for employees. What makes these companies so attractive to the top talent in the field, and what can you do to incorporate their practices into your own company culture?
If you want to attract the best salespeople to your team, you should become very familiar with the things medical sales reps value most about their jobs. By studying these things, you can begin to institute small changes in your company that will deliver big results:
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Flexibility
Everyone can appreciate a flexible work schedule. For medical sales reps, flexibility is a top priority when considering new opportunities. In fact, having the flexibility to create work-life balance in one’s life is a top-ranked concern for members of the salesforce. Sales reps work hard to earn the ability to create their own schedule and enjoy any opportunity to enjoy a change of scenery whenever possible.
How flexible is the work environment at your company? If you are having trouble attracting talented reps to your team, take a look at how stringent you are with your employee’s schedules.
Do you offer your employees opportunities to travel? The flexibility of a job in sales offers plenty of opportunities for personal travel. In addition, there are hundreds of conferences each year aimed at sales employees in your field. Consider offering your top talent opportunities to travel and grow in their positions by taking part in professional conferences and meetings.
Income
Medical sales reps are a hard working, results-oriented breed of employee. Although most workers from any industry might desire a good paycheck, sales reps in the medical field universally value seeing those numbers improve as their effort increases. This increases job satisfaction by an order of magnitude.
If you want to supplement your salesforce with the best talent in medical sales, and further keep that talent, it is crucial you offer competitive salaries and commissions. It is worth noting that this will be one of the first items of business prospective employees review before they make the decision to join your team. Though verbal recognition is undoubtedly crucial, your sales team needs to see the tangible results of their efforts. For medical sales reps, a great paycheck is not only a monetary incentive, but serves as a benchmark by which they measure themselves.
Interesting Clients
Medical sales reps are in the unique position of interfacing with some of the greatest minds in medicine. The best salespeople have an affinity building relationships with the clients. In medical sales, clients conduct groundbreaking work in medical treatments and interventions, and this is something salespeople take a great deal of pride in. The professional relationships they form as a result are dedicated and sincere.
As you grow your business and build your salesforce, take into consideration that your sales reps will perform best when engaged with interesting and unique clients. Match the right sales rep with the right client, and the relationships that form as a result can produce great results for your products’ place in the medical field.
Autonomy
Some employees perform best under a well-defined set of rules and regulations. Medical sales reps tend to chafe under these kinds of conditions. They are intelligent, driven individuals who thrive in environments in which they can create their own rules to live up to your expectations.
Review the policies under which your salesforce operates to ensure they have a healthy measure of autonomy in their jobs. Allow reps to set their own parameters and “be their own bosses” to produce the best results for your company. As an added benefit, having a reputation as an employer who encourages employee autonomy will attract bright new talent to your team.
Making a Difference
Medical sales reps play a role in the ever-changing world of modern medicine. The products they provide to doctors can make a direct difference in patient’s lives and health, which is another important motivator for salespeople.
It also adds another element to the successful construction and management of a killer salesforce. How connected do your sales reps feel to your product line? Give them the knowledge and tools to bring your products into the market and affect the state of healthcare in America and watch your business grow in leaps and bounds.
As you approach the search for new talent to add to your salesforce, arm yourself with the knowledge of what medical sales reps value in a job. A few small changes may not only increase the productivity and success of your existing talent, but will attract the best salespeople the industry has to offer.
What do you think? Are there other things you can learn from what medical sales reps value?
