Health IT, Hospitals

‘We are not now consumer, then patient:’ 9 thought leaders on technology & patient-centric care

PSFK Presents The Future of Health from Piers Fawkes on Vimeo. Game therapy. Do-it-yourself diagnosis. […]

PSFK Presents The Future of Health from Piers Fawkes on Vimeo.
Game therapy. Do-it-yourself diagnosis. Embedded vital sign monitors.

PSFK Labs and Boehringer Ingelheim identified these as three of 13 healthcare technology trends that will shape the future of patient care in a new Future of Health Report.

The research firm tapped more than a dozen doctors, entrepreneurs and executives to share their visions in an accompanying video. Some of them summed up the big, overarching themes rather eloquently:

Empowered patients

Walter DeBrouwer, Scanadu:

“Our life is a continuous function. We are not now consumer, and then patient, going in and out of the system and thereby creating costs.”

Jared Heyman, founder, CrowdMed:

“The physician now is more of a partner with the patient, and it’s less top down than it was in the past. I think in the past, patients would view physicians as authority figures and simply listen to them in a more unquestioning manner, whereas now it’s more of a partnership – a mutual consultation of two people trying to collaborate on solving the patient’s case.”

Halle Tecco, co-founder & CEO, Rock Health:

“There’s kind of a perfect storm coming right now in healthcare. On one hand, the regulatory environment is becoming really favorable for innovation because insurance companies, which have generally had a ton of power, are starting to really compete for quality and services. So they’re really starting to invest in technologies that can help them provide better care.”

John Pugh, global innovation leader, Boehringer Ingelheim:

“Is the day of buying into a health plan gone, and does it become a personalized health plan? As we start tracking, we do genomic testing and we start understanding, well actually there is a percentage chance that this is the journey of my life when it comes to illness and disease, are you going to have a plan which is specific to you?”

Augmented treatments

Pugh:

“We’ve already seen that doctors are prescribing apps in some countries. I think we’ll get to the point where that becomes a normal thing to do. You’ll get prescribed a diagnostic device. You’ll get prescribed the equivalent of a FuelBand or something, and this will mean that we have much more data coming back into the stream.”

Behavioral nudge

Travis Bogard, VP of product management & strategy, Jawbone:

“We see this huge gap that exists between intention and action – between what people think they’re doing and what they’re actually doing. I think that transparency of seeing that starts to help people understand […] where can they make adjustments to live the life they really want to.”

Dr. Samir Damani, founder & CEO MD Revolution:

“This is not a pill-based approach. It’s about behavior and lifestyle, so doctors need to be orchestrating the process. We actually can have health coaches that take the data, algorithms that drive what we’re supposed to do and people who are just monitoring that.”

Orchestrated care

Dr. Tracy-Ann Moo, Weill Cornell Medical College:

“I think eventually we’ll move to a system that allows patients to enter data into their electronic medical record, whether it’s directly from a device that’s attached to them or it’s them providing their input.”

Sanskriti Thakur, director U.S. marketing innovation & operations, Boehringer Ingelheim:

“Care will be delivered based on the preference of the patient, and I think that’s very important, because as people begin to care about the preferences of the patient, and models will evolve to deliver that preference within a compliant or regulated fashion, it will evolve toward the market need.”

 

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