As I watched the new “Strength” ad for the iPhone 5s, all the devices looked like Apple accessories. Then I wondered how much the digital health companies had to pay for such high-profile product placement. Finally I realized that Apple would anticipate the “What app is that?” questions and have a list somewhere.
Just as the company did with the April ad for the iPhone 5s – “Powerful,” Apple has a a gorgeous “Explore More Apps from the Film” page listing all the apps and linking to the App store. I have read press releases from many of these 12 companies. I have to say, it’s wonderful to see them get such a loud shout-out from Apple.
Here are the companies whose products are shown in action in the ad.
When Investment Rhymes with Canada
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
Argus – Pedometer and calorie, nutrition and activity tracker
Health Mate – Step tracker and life coach from Withings
miCoach smartball – Companion app for the $300 miCoach Smart Ball to improve soccer skills
Misfit Shine – Waterproof tracker made from airplane metal and able to track running, walking, biking and swimming
Nike+ Running – App to track your runs and help you reach your goals
7 Minute Workout – A scientific, personalized fitness workout in 7-minute intervals from Johnson & Johnson
Sprint Timer – Sports timer and photo finish app that displays a finish line on the phone screen so you can see who crosses it first
StrongLifts 5×5 Workout – Weightlifting app that features three exercises, three times a week at 45 minutes per workout
TRX Force – Digital version of the 12-week conditioning program used by the military
Wahoo Fitness – Running, cycling and fitness app (in the ad it is shown timing a bike race)
WeMo – App controls the WeMo Switch and WeMo Motion, home automation devices (apparently this is what you need to start your fitness routine in the morning)
Zepp Golf – companion app for Zepp multi-sport motion sensor, focused on analyzing a golf swing
Conveniently, the tagline from the “Powerful” ad fits this new ad as well:
“You have the power to create, shape and share your life. It’s right there in your hand. Or bag. Or pocket. It’s your iPhone 5s.”
There was one digital health company in the “Powerful” ad, the Heart Rate Monitor by Azumio.
