MedCity Influencers

Which communication strategies are reaching patients? Experts to discuss at ENGAGE

Approximately 300 payers, providers, policymakers, and health IT leaders will be among those discussing issues around winning accountable care organization models, strategies for better medication adherence, technological innovations for reaching patients, cutting-edge trends in consumer engagement and beyond.

This post is sponsored by ENGAGE.

I hope you can join us at ENGAGE, MedCityNews.com’s executive-level forum focused on advancing innovation in patient engagement. ENGAGE will be held September 30-October 1 in Bethesda, MD and now is the best time to get your ticket (Price will increase next week).

Approximately 300 payers, providers, policymakers, and health IT leaders will be among those discussing issues around winning accountable care organization models, strategies for better medication adherence, technological innovations for reaching patients, cutting-edge trends in consumer engagement and beyond. View agenda.

Register now at the early bird rate and save $300.

We’ve gathered the CIOs from Merck, Cleveland Clinic and Independence Blue Cross; innovation execs from United Healthcare, Mayo Clinic and UCSF Digital Health Center, design and engagement experts from various industries, and many other experts who will share what’s working and how they did it. View speakers.

Featured Session

Panel: Talking the Talk – Communication Strategies Behind Better Medication Adherence

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

The care continuum already offers several opportunities to reinforce medication adherence. Now, the approaches to increase adherence are also multiplying: from technologies that better leverage mobile and EHR to simpler medication regiments to better communication skills of caregivers. Hear about new communication tools and techniques that are working, enabling adherence and improving patient outcomes.

Speakers:

Rajiv R. Shah, M.D., CEO, MyMeds

Dr. Shah founded MyMeds to create better health outcomes by engaging patients in learning about their medicines. MyMeds is considered one of the leading medication adherence platforms and is being used by PBMs, health plans and large employers. Shah has been recognized for his business, medical, and philanthropic efforts through numerous awards.

Janiece Gray, COO & Founding Partner, DTA Associates, Inc.

Janiece is a co-founder of DTA Associates, a healthcare consulting firm specializing in performance improvement, patient experience, healthcare analytics, and data warehouse development. Janiece is especially passionate about how communication with members of the care team can enhance their connections with patients in order to further patient understanding and engagement.

Kimberly Radel, MHA, Executive Director, Care Copilot Institute at Allina Health

Kim has been with Allina Health since 2005 and currently leads the Care Copilot institute in its mission of transforming care delivery through the study and adoption of lay healthcare workers. Prior to her current role, she led the implementation of Allina Health’s community engagement strategy and various care delivery redesign research projects.

Nikos Katopodis, Director, Client Services, StoneArch

Nik has spent the past 15 years in healthcare advertising and communications for healthcare professionals, patients, sales organizations, payer groups and providers. His prior experience includes working with pharmaceutical companies on product launches and educational programs across a variety of therapeutic categories.

Reserve your seat by September 2 and save $300 off the full price ticket.

Only at ENGAGE does the healthcare ecosystem come together to have the meaningful dialogue that advances patient engagement innovation.

I urge you to attend ENGAGE and look forward to seeing you there. Register today to reserve your ticket and save $300.

MedCity ENGAGE will take place September 30-October 1 in Bethesda, MD, at the Hyatt Regency Bethesda. ENGAGE is an executive level event focused on the latest strategies, solutions and best practices to advance patient engagement and healthcare delivery. It attracts attendees from all sectors of healthcare and beyond.

Register for ENGAGE now at early bird rate and save.

Chris Seper runs MedCityNews.com and contributes regularly to the site. He is the vice president of healthcare for Breaking Media, MedCity's corporate owners. Reach him at [email protected].