Health IT, Hospitals, Patient Engagement, Startups

Tonic Health collaborates with Elsevier to expand marketing reach

It’s been a couple of years since Elsevier moved into patient engagement with its acquisition […]

It’s been a couple of years since Elsevier moved into patient engagement with its acquisition of ExitCare. Since then, it has been gradually adding and shaping these tools designed to improve patients’ health literacy and overall patient experience as hospitals look to avoid readmissions and improve patient satisfaction scores.

Its deal with Tonic Health gives the mobile health startup access to more hospitals and health systems and diversifies Elsevier’s patient engagement content offer. Sterling Lanier, CEO and co-founder of Tonic Health said in a company statement that the collaboration will mean it will further develop its platform with Elsevier. There is also room for integration with ExitCare and its educational video channel Exitcare Onscreen.

The idea is the more informed patients are about their medical condition, the higher the likelihood of them adhering to their care plan. Adding Tonic Health to its sales platform expands Elsevier’s multimedia approach with animated questionnaires. Its ExitCare platform includes printed content as well as ExitCare Onscreen. It uses audio and video content to prepare patients for procedures and remind them of the things they need to do as part of their recovery when they leave the hospital. One component allows providers to automatically confirm whether patients have viewed the video.

Tonic Health has been expanding the number of providers it serves and also deepening its relationship with them. Last month, Wake Forest Baptist Medical Center said it would use Tonic to do quality-of-life assessments for cancer patients as well as functional assessments at the Sticht Center on Aging, completion of Medicare forms in Family Medicine, and research assessments in orthopedics.

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