Henry Ford Health System Innovations is partnering with Walgreens on a challenge that is looking for new mobile apps that spur healthy behavior and improve disease management.
The partnership represents both increased efforts to engage with patients through means of digital health and the growing influence of retail pharmacies in the healthcare space. The program, Walgreens Balance Rewards App challenge, aims to “make it easier and more affordable for patients to manage their conditions, and for doctors and their preferred Walgreens pharmacy to better engage in a patient’s overall health and recovery.”
Third-party app developers can access contest details and submit an integrated app entry by visiting the Balance Rewards App Challenge page through Nov. 28. Winners will be announced during the Walgreens session at the upcoming mHealth Summit 2014 in Washington D.C., Dec. 7-11. Categories and awards are:
— Walgreens Best Overall App Integration Award ($7,000)
— Henry Ford Health System Patient Engagement Award ($3,000)
— People’s Choice for Best App Integration Award ($3,000)
