Personal health records get mixed reviews, depending on the perspective. Some consumers see then as an easy way to control their own data, but doctors and hospital IT folks tend to see them as incomplete at best and fictional at worst. CareSync wants to make them more effective by having employees do the time-consuming work of chasing down patients’ medical records. In a move to support a national sales and marketing initiative for its enterprise business, CareSync has raised a Series A round, according to a company statement.
The company provides concierge services to consumers as part of its personal health record business. In a phone interview with CareSync’s vice president of marketing, Courtney Larned, she said it also plans to use the funding to add 20 clinical health assistants in its operations division who do the legwork to help patients get access to their medical records. Larned added that the company, which currently employs nearly 50 full-time staff, would hire another six across the business by year’s end.
The company, based in Tampa, Florida, raised $4.25 million from investors including Tullis Health Investors, Clearwell Group, CDH Solutions, and CareSync Founder & CEO, Travis Bond. CareSync launched three years ago and was bootstrapped by Bond until securing some seed funding through an economic development grant from Hardee County, Florida. HIStalk did an interesting interview with Bond last month — here’s a link.
It has more than 10,000 users, mainly on the consumer side, who can access their history and other services such as appointments and prescriptions, through a mobile device or laptop. The consumer side also has a wider geographic footprint. Although many choose its flat $99 package, a lot of customers opt for a monthly subscription. Most of these customers tend to fall into one of two categories: the sandwich generation of adult caretakers buying this service for their parents and people with chronic conditions, particularly hypertension, diabetes and depression. Its enterprise business has been more regional, but strategic partners include Validic, which aggregates data from wearables and medical devices, Global Genes, Cure JM (Juvenile Myocitis), and Moffit Cancer Center. It also counts payers among its enterprise customers.
“We began with a vision to create a patient-centered health platform that would empower individuals to own all of their data and collaborate with others to better manage their health,” Bond said in a statement. “Three years later, we have realized that goal of connecting people around a single source of health information, and plan to use this financing to quickly expand our national reach.”
CareSync is actually the second go around for many of the executive and development team members. They worked together before on Bond Technology, which Larned said was the first Web-based electronic health record. The company went through a few changes and later became known as Eclipsis. Allscripts acquired the business in 2010.
