A weapon of ash destruction.
That’s what New York startup IntelliQuit‘s calling its new smoking cessation system – a nicotine breathalyzer that comes coupled with a couple of video games to teach smokers how to develop self control and quit the cigs.
“It’s the equivalent of a weight scale to dieters, or a blood glucose monitor for diabetes,” the company says in an explanatory video.
It just launched the idea on crowdfunding site Kickstarter, though the plan’s been a bit slow going – it began on Oct. 14, and needs to raise $59,ooo to get funded. So far, it’s at $417.
The IntelliQuit device assesses how much a person smokes by measuring their expired breath. This is better method than counting cigarettes, the company asserts, because it can determine the nicotine consumption based on inhalation speed and depth, and the number of puffs taken.
“Think about the popular blood alcohol monitors,” the IntelliQuit folks say. “You may know how many drinks you’ve had, but you don’t know your blood alcohol level.”
The info’s wirelessly transmitted to the smoker’s cell phone, and tracked within an app. By giving smokers a way to quantify their cigarette consumption, IntelliQuit says it “empowers” them to get engage and get on a path toward quitting. It also works with e-cigarettes and other smoking cessation aids, the company says. Their value proposition:
A Deep-dive Into Specialty Pharma
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
But wait – there’s more.
IntelliQuit has created a couple of games to help smokers curb their urges to smoke. Here’s the company’s description of Crushin’ Cigarettes:
Crushin’ Cigarettes is a first player game set in a medieval castle. Find the cigarettes magically floating around the castle and crush them as fast as possible before time expires. Research demonstrates that players develop a sense of mastery and aids in motivation and learning.
And here’s a video of the video game. The music’s pretty rad:
Crushing Cigarettes Video Game Music 080114 from IntelliQuit on Vimeo.
IntelliQuit wants to use some of its funding to upgrade to a zombie version of the game.
