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Personalized medicine’s potential grows. But what signals real progress?

Is it the president’s new initiative? The big investments out of JP Morgan? Or, most recently, the breakthrough decision by the FDA around 23andMe and other genetic testing kits. It’s not about whether personalized medicine has arrived. It’s here. Now it’s about not getting lost in the hype and focusing on what matters.

This post is sponsored by the MidAmerica Healthcare Venture Forum.

The table is set for jaw-dropping growth in the genomics/personalized medicine/precision medicine space. Pick your favorite news item. Is it the president’s new plan? The big investments out of JP Morgan? Or, most recently, the breakthrough decision by the FDA around 23andMe and other genetic testing kits?

It’s not about whether personalized medicine has arrived. It’s here. Now it’s about not getting lost in the hype and focusing on what matters.

That’s why we’ve assembled a strong cast of clinicians and innovators at the MidAmerica Healthcare Venture Forum on March 10-11 in Chicago who will keep us on track and explain how to maximize the potential of personalized medicine. MedCity’s Meghana Keshavan will lead a discussion exploring not only what the next milestones are for the industry but also where the biggest opportunities are and what areas of personalized medicine need the most support.

Join us in Chicago and you’ll hear from the following panelists:

  • Ron Rerko, director of translational development at the Genomic Medicine Institute at Cleveland Clinic
  • Jean-Pierre Kocher, director of the bioinformatics program at Mayo Clinic
  • Dr. Florence Comite, the CEO and founder of the Center for Precision Medicine
  • Dr. David Shaywitz, chief medical officer at DNAnexus

New funding and fresh attention bring new opportunities.  The worst-case scenario for precision medicine is for investors, entrepreneurs and other healthcare leaders to squander it by getting lost amidst the hype and euphoria.

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

Our panel at the MidAmerica Healthcare Venture Forum will help keep everyone on track by sharing their hands-on knowledge on what it will take to deliver real success in personalized medicine. I hope you can join us March 10-11 in Chicago to participate in the discussion.

[Photo from Flickr user Craig Cloutier]

Chris Seper runs MedCityNews.com and contributes regularly to the site. He is the vice president of healthcare for Breaking Media, MedCity's corporate owners. Reach him at [email protected].