We recently pointed to Jon Stewart’s remarks about the “Kids Eat Right” program, which until now was putting it’s stamp on mysteriously unmeltable Kraft Singles. After getting some grief, the Academy of Nutrition and Dietetics has pulled the plug on what would have been a 3-year partnership.
According to the Star Tribune, Kraft said in a statement that the reason for calling it quits was because “misperceptions are overshadowing the campaign.”
The decision is a result of a petition on Change.org put together by dietitians who disapproved of the “Kids Eat Right” logo on the packaging, saying it was endorsement, and called for transparency about why Kraft was able to use it on its product.
When Investment Rhymes with Canada
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
The Kraft products will however present the logo until around July, a company spokeswoman said, because manufacturing was already put in process.
In a letter sent to academy members on Monday, according to the Tribune, academy President Sonja Connor said the group “deeply regrets the circumstances that have led to the pending termination of this initiative.”
“This pilot initiative was never intended to be an official Academy endorsement of a particular product, which is strictly prohibited by our policy and is expressly included in all contracts,” the letter said.
Kraft Singles might not be considered one of the healthiest dairy option for kids anymore, but it will likely continue to be featured in YouTube experiments.
[Photo from Flickr user Mike Mozart]
