Health IT, Startups

Early stage mobile health business identifies women’s optimum fertility window

A new mobile health company made its debut at TechCrunch’s Disrupt NY conference this week […]

A new mobile health company made its debut at TechCrunch’s Disrupt NY conference this week and unveiled its fertility tracker apps. Welltwigs is led by biomedical engineer Murtaza Lakdawala.

A TechCrunch article noted that the company developed a pair of apps using sensors. Thermotwig assesses basal body temperature and Labtwig detects the presence of certain hormones before and after pregnancy. An algorithm developed under the guidance of Dr. Elizabeth Stewart, the head of reproductive endocrinology at the Mayo Clinic, processes data from the sensors to flag up the most fertile days for conceiving. The company’s app is currently available through the Apple app store, but its hardware is in beta.

The company sees its technology as more accurate than those of other fertility companies vying for couples’ affection. Lakdawala pointed out to TechCrunch that its competition relies primarily on basal body temperature.

“BBT can only know your peak fertile time after ovulation. Meaning when BBT detects ovulation it’s already past your peak time to conceive,” Lakdawala said. “So this month’s data is of no use to conceive this month but can only be used next month.”

Just last month Glow, one of the startups in the fertility space, confronted the issue of male fertility problems in with a new set of features. Other fertility companies developing solutions in the space include Ovatemp, Sandstone Diagnostics, Cue and bioZhena.

 

[Photo credit: Photo of Silhouette of Business Woman Looking Into Window from BigStock Photo]

 

Shares0
Shares0