Much of the MedCity editorial team has had one thing on our minds this week and that’s our patient engagement conference.
In just two days we learned a lot. We learned what’s important to patients, how closely UnitedHealthcare pays attention to reviews of its consumer app (very), and how pharmaceutical companies are using ethnographers to fully research the patient’s experience of their condition.
In a conversation about app development Neal Sofian vice president of engagement at Premira Blue Cross spinoff Vivacity, a wellness spoke frankly that most of us don’t really think of our health until we’re actually sick. What they care about are things like how they slept, but so many mobile health apps and programs don’t take that into consideration.
When Investment Rhymes with Canada
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
U.S. CTO Susannah Fox spoke about the plans underway with HHS Idea Lab and its work with entrepreneurs.
These topics, as well as other important news from the week that was in healthcare, are on deck for MedHeads at 4 pm Eastern today on Google+ and the embed below.
MedHeads is MedCityNews.com’s weekly broadcast looking back at the week that was in the business of healthcare innovation. In these broadcasts, we’ll take the news seriously but won’t take ourselves too seriously.
