Patient Engagement

The biggest challenges for patient engagement this week on MedHeads

What are the biggest challenges to patient engagement? That's the topic for this week's MedHeads, MedCityNews.com’s look at the business of innovation in medicine.

What are the biggest challenges to patient engagement? That’s the topic for this week’s MedHeads, MedCityNews.com’s look at the business of innovation in medicine.

We’ll share our points of view, discuss some potential solutions and explain how MedCity News will examine some of these issues, thanks to the winners of this year’s MedCity ENGAGE patient engagement challenge workshops.

The reporters at MedCity News have covered patient engagement in several forms from the data divide to developing compelling interactive apps to manage chronic conditions. There’s a role for pharma to play as well with its push for beyond the pill solutions, illustrated by companies such as Proteus Digital Health and its collaboration with Otsuka Pharmaceuticals. But there are plenty of challenges that have yet to find solutions.

This week, MedCity News reporters Neil Versel, Meghana Keshavan, and Vice President of Healthcare for Breaking Media Chris Seper will be joined by special guest Sharecare Vice President Toni Pashley for a wide ranging conversation on patient engagement.

MedHeads starts at 4 p.m. Eastern on Friday, as it does every week. Join us via the YouTube embed below, or on our Google Hangout On Air page.

Photo: (Top) Toni Pashley of Sharecare speaking at MedCity’s ENGAGE conference

Photo:(Featured) Flickr user Jason Eppink

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