Rankings, Sponsored Post

Announcing 50+ Innovation Leaders: A Collaboration With AARP and MedCity News

The 50+ healthcare market is thriving, and we want to showcase those leading the charge. MedCity and AARP are issuing a call for nominations of innovators developing exciting products and services for the 50+ market. Finalists will be chosen by our readers as the 50+ Innovation Leaders.

AARPIn a culture that worships youth, the fear of aging is real and widespread.

But it’s also misplaced.

The 50+ population is thriving, and so is the market they represent. Expanding opportunities and transformative digital innovations targeting this population are expected to generate $34 billion in new revenue from 2015 to 2020. Medication management alone represents a $1.4 billion opportunity, and fitness is projected to yield a whopping $8.4 billion.

Who are the forward-thinking innovators—both entrepreneurs and investors—taking advantage of this unprecedented opportunity and creating new products and services for the 50+ market? What ideas and collaborations can propel this market forward and fulfill the needs of this vital section of the American population?

AARP has been using its bullhorn to bring urgency to innovating for this growing market, and it has been yielding fruit. The organization is a founding member of Project Catalyst, created when companies like Pfizer, UnitedHealthcare, MedStar Health and Robert Wood Johnson Foundation joined hands with AARP to put the 50+ consumer into the center of the innovation process by conducting consumer research vital to developing successful products and services for this market.

AARP and UnitedHealthcare have also teamed up to create the Longevity Network, which provides resources for investors and entrepreneurs seeking to break into this market, which annually generates $7.6 trillion in economic activity.

But aside from AARP, which has led the charge for decades, who else is innovating for the 50+ market?

The research team at MedCity News, in partnership with AARP, is issuing a call for nominations for entrepreneurs, investors, companies and nonprofit collaborations and initiatives that are building products/services for the 50+ market.

At the end of the nomination process, MedCity’s research team will categorize submissions into appropriate categories, which will be followed by a reader vote. The goal is to identify the 50+ Innovation Leaders—the 50 people, companies and initiatives playing a pivotal role in healthcare.

“When AARP created the Innovation@50+ and Longevity Economy initiatives, only a few visionary innovators were looking at this space. We are thrilled at the explosion of activity in this market and are excited to identify and recognize its top innovators,” said Jeffrey Makowka, AARP’s director of market innovation. “Peer recognition is an important part of success. AARP is pleased to partner with MedCity by identifying the 50+ Innovation Leaders.

Employees of AARP and affiliated organizations and projects cannot be nominated but are free to nominate people and organizations they admire.

To nominate your favorite person, company or idea, visit info.medcitynews.com/50-innovation-leaders. Deadline for nominations is Nov. 30.

For more information about the 50+ Innovation Leaders program, please contact research@breakingmedia.com.

Shares0
Shares0