2Morrow
Name: 2Morrow
Location: Kirkland, Washington
Money Raised: $500,000
The Product
2Morrow’s behavior change engine powers a suite of digital behavior change programs including a smoking cessation “app” called SmartQuit. SmartQuit has been clinically tested and shown to help smokers quit. The program focuses on teaching acceptance and commitment therapy (ACT) skills that shows smokers a new way to deal with the urge to smoke. The full backend engine and reporting dashboard provide validated enrollment and completion data and key insights into a population.
The Impact
Unaided smokers quit at about a 5 percent rate. SmartQuit participants quit at a 11 percent -13 percent rate and those that complete the full program quit at a 28 percent rate, according to 2 clinical trials done by Fred Hutchinson Cancer Research Center in Seattle.
With a program cost of $50 and a “cost per quit” of under $500, SmartQuit can save payers an average of $2,000 each year for each smoker who quits.
Customers or Pilots
Multiple employers (and wellness programs) with populations from 100 to 25,000 employees. 2Morrow has piloted with 2 health plans and has two active state Department of Health’s as clients (WA and LA). Company also works with a nonprofit trust that is helping 200,000 Louisiana smokers quit.
Revenue Model
2Morrow sells to states, health plans, employers and other groups who distribute the program for free to their members/employees. Currently the company charges a per activation fee or a per member per month fee depending on product and client needs.