Brian Baum

Brian Baum

vitaTrackr, Inc.

Brian Baum has focused his career on engaging consumers in healthcare. His philosophy is that “change in healthcare” will hinge on the active engagement and participation of individual consumers in proactively managing their health. He believes that the burden falls to industry to develop information, tools and services to allow the health consumer to effectively manage their health. Baum launched a vitaTrackr, Inc., in August, 2011. Previously, Baum served as President of Stayhealthy, Inc. He also was the founding President and Chief Operating Officer of U.S. Preventive Medicine.

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The Consumer “Health Experience”

The Consumer “Health Experience”

August 19, 2014 11:58 am by | 0 Comments

Our society has evolved to the point of “experiences”. No longer is there a simple purchase in any industry. Purchasing a product or service has become an “experience”. Perhaps Steve…


The HIE Phenomena – is it time to say “enough”?

The HIE Phenomena – is it time to say “enough”?

August 11, 2014 9:26 am by | 1 Comments

On August 5, 2014 Anthem Blue Cross and Blue Shield of California announced they would jointly invest $80 million in creating a state health information exchange for California – Cal…



HIT interoperability will happen when the cost of isolation becomes too high

HIT interoperability will happen when the cost of isolation becomes too high

July 28, 2014 5:52 am by | 5 Comments

Following the June release of ONC’s Ten Year Vision to Achieve an Interoperable Health IT Infrastructure, National Coordinator for Health IT Dr. Karen DeSalvo posted, “We have heard loudly and…