Early stage med tech companies often have little time, money or resources to commit to marketing activities, especially when their exciting new technologies may be months or years away from commercialization. The whole concept of marketing can be downright daunting when you barely have a product. The absolute marketing fundamental, and where most companies start […]
Landing on “Key Opinion Leaders” (KOLs in industry jargon) to advise you or pioneer your technology into unchartered territories (e.g. humans) is one the most important early decisions an emerging med-tech company confronts. Experienced clinician-researchers can provide incredibly valuable insight into clinical practice and workflow, product design, and data needed to support future adoption by […]
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
If you are launching a new medical device, use these three tactics to increase your chances of success and avoid falling for the "build it and they will come" myth.