Erin Warner

Erin Warner

S2N Health, LLC

Erin Warner is a principal at S2N Health, a consulting firm focused exclusively on providing business and marketing advisory services to emerging medical technology companies and their investors. S2N stands for "signal to noise" - S2N's mission is to help companies identify and amplify their market signal in the complex healthcare landscape. Erin brings over 10 years of experience in global medical device sales, marketing and commercialization strategy to S2N.

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Five Marketing Essentials for Emerging Medical Technology Companies

Five Marketing Essentials for Emerging Medical Technology Companies

February 18, 2013 10:56 am by | 0 Comments

Early stage med tech companies often have little time, money or resources to commit to marketing activities, especially when their exciting new technologies may be months or years away from…


KOL Matchmaking – Four Key Considerations for Medical Device Companies

KOL Matchmaking – Four Key Considerations for Medical Device Companies

November 29, 2012 12:12 pm by | 0 Comments

Landing on “Key Opinion Leaders” (KOLs in industry jargon) to advise you or pioneer your technology into unchartered territories (e.g. humans) is one the most important early decisions an emerging…



How to drive early market adoption for your new medical device

How to drive early market adoption for your new medical device

September 13, 2012 12:55 pm by | 1 Comments

If you are launching a new medical device, use these three tactics to increase your chances of success and avoid falling for the “build it and they will come” myth.