Margaret Coughlin doesn’t believe in the phrase “content is king.” Rather, content is queen, and context is king, she likes to say. In marketing, content must be put into a strategy, Coughlin told the crowd Wednesday at the Content Marketing World Health Summit in Cleveland. For most of her career, Coughlin’s focused on brand strategy […]
A health system like Mayo Clinic has plenty of advanced equipment to put together high-quality videos for its website and social media outlets. But interestingly, it doesn’t use that equipment for as many as two-thirds of the videos it posts to its YouTube account. “If we were to produce everything like that, we wouldn’t be […]
Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
“Don’t overlook the value of syndicated, authentic ‘expert opinion’ content to drive your healthcare marketing strategy.” That was just one of the quotable piece of advice dished out at Content Marketing World Health Summit on Wednesday. From avoiding HIPAA violations in social media to making the best use of video in healthcare marketing to using […]
Healthcare organizations are using websites, videos and print materials to market their products and services just as much as other industries, but we might not be using them as well. For their annual B2B Content Marketing Benchmarks, Budget and Trends research report, the Content Marketing Institute and MarketingProf surveyed by email more than 1,400 B2B […]
The Cleveland Clinic knows exactly how much its website is worth. According to Scott Linabarger, the Clinic's director of digital media, each unique visitor is worth $6.63, and each visit is worth $4.49.
Cleveland Clinic does a lot of talking on social media. And now it’s starting to let people talk back. Director of Digital Marketing Scott Linabarger told the crowd at Wednesday’s Content Marketing World Health Summit sponsored by MedCityNews.com that Cleveland Clinic just a couple weeks ago started letting anyone who likes their Facebook page leave […]
State-of-the-art. Mutidimensional. Complex. How often do we hear these words in healthcare marketing? And do they really mean anything to the people who read them? In a presentation at Content Marketing World Health Summit on Wednesday, AHA Media Group digital strategist Ahava Leibtag encouraged healthcare marketers to stop doing the same thing over and over […]
Today you make a decision for president. Tomorrow decide to network with some of the best storytellers in healthcare. Content Marketing World Health Summit begins Wednesday in Cleveland. The event, hosted by MedCityNews.com, is focused on an area of the healthcare revolution as important as Obamacare or digital health. Tweets, Facebook posts, in-house magazines, video […]
The Content Marketing World Health Summit hosted by MedCityNews.com is one week away. On Nov. 7 and 8, attendees from across the country will converge on Cleveland for a unique experience driven by the likes of the director of Mayo Clinic’s Center for Social Media, the chief marketing and communications officer at Boston Children’s Hospital, […]
In less than two weeks we’ll convene one of the most sophisticated discussions about content innovation in healthcare. And we’ve added a dynamic new keynote speaker to the mix: Margaret Coughlin, senior vice president and chief marketing and communications officer from Boston Children’s Hospital. The Content Marketing World Health Summit runs Nov. 7 and 8 […]
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
We’re less than a month away from the Content Marketing World Health Summit on Nov. 7 and 8 in Cleveland. If you’re still wondering who is interested in sharpening their healthcare content skills, we have an answer. Everyone. Investment funds. Hot life sciences startups. Big hospitals. Small hospitals. Big consumer brands. Marketing agencies with three […]
The Content Marketing World Health Summit includes an A-list of content marketing leaders from Mayo Clinic to Covidien. But its second day is designed to take the enriching conversations and move into hands-on workshops that let attendees bring back new strategies to their companies and organizations. Content Marketing World Health Summit is Nov. 7 and […]
Numbers can be deceptive (sometimes). But some statistics are just too big to ignore. Exhibit A: Nearly ninety percent of all healthcare businesses are leveraging content marketing – tied for third among all industries. And that’s just one example of how content marketing has become pervasive in healthcare. Many hospitals are bigger publishers than their […]
This week is the last chance you’ll get to save $200 on tickets to one of the most forward-thinking summits on driving ROI from innovations in health content. Simply put, the Content Marketing World Health Summit hosted by MedCityNews.com on Nov. 7 and 8 in Cleveland is going to bring together more unique thinkers to […]
What is the future of content in healthcare? A pair of big thinkers in healthcare marketing from two of America’s elite hospitals will outline their visions as keynote speakers at the Content Marketing World Health Summit hosted by MedCityNews.com on Nov. 7 and 8 in Cleveland. Elizabeth Tracey, director of electronic media for Johns Hopkins […]
