Healthcare brands should always build their own digital marketing strategy from scratch - rather than using a blueprint from another successful digital industry.
This is a first: a digital Advent calendar that promotes a healthcare system. The King’s Fund is posting a new entry every day that includes a six-second Vine video, a short message about a healthcare topic, a longer post and links to more reading. The list covers everything from fuel poverty (not enough money to […]
The new MedImmune vaccination is the big news for this year’s flu season – that and athena health stepping in while the CDC staff is furloughed. This new flu shot is supposed to protect against four strains instead of just one. MedImmune has to have a good sales pitch, in part because the vaccine is […]
Google and HIMSS Analytics talked with doctors, IT directors, and hospital executives to dig into their buying habits. No surprise in the initial findings – people go online to do research before buying. The shopping process is constantly changing for B2B buyers — they now complete more than half of the purchase cycle before even […]
You know Xerox — the company whose name decades ago became a verb synonymous with making a copy. Well, that same company is now delivering healthcare business news via healthbizdecoded.com. That might seem strange, but according to Xerox’s Director of Content Marketing Ken Ericson, for the past several years Xerox has been “like a hospital […]
It’s a hard truth for healthcare marketers: Consumers don’t want a relationship with your hospital, or your provider network. What they do want is a relationship with a doctor, the person who is actually providing them with healthcare. That’s why doctors are a crucial part of any institution’s marketing and social media strategy. But if […]
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
Interestingly, the Cleveland Clinic’s empathy video that was passed around healthcare circles on social media this spring and summer wasn’t actually meant for consumers’ eyes. According to the health system’s senior director of multi-channel content, Scott Linabarger, and manager of digital engagement, Amanda Todorovich, the video was created to encourage its 40,000+ employees to be […]
Editor’s note: This post was originally published shortly after the 2012 Content Marketing World Health Summit. Just last week, we hosted 200 health care marketing professionals at Content Marketing World Health Summit. During my keynote presentation, I shared findings on how health care marketers are using content marketing, based on research we recently conducted with MarketingProfs, […]
Now that Pinterest and Instagram seem to have solidified spots in hospitals’ social media lineups, let’s talk about a new app that’s finding traction among brands, including a few hospitals. Twitter’s new app Vine lets users create and share six-second, looping videos directly from an iPhone or iPad. They can capture video in tiny […]
Watch people in a buffet line. Some like the shrimp, others, not so much. Some prefer those little chicken things and the soup; others, not so much. Content Consumption is Personal It’s the same for the way we – and your patients – like to consume our information. Content consumption is a personal thing. Some […]
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
