Free Live Webinar: The Digital Only Launch
Wednesday, June 17, 2pm ET: The Digital Only Launch: Execute a new fit-for-purpose launch model, with MSD, Pfizer, and EY.
Here’s how Bellicum Pharmaceuticals answers call to change Big Pharma
This post is sponsored by eyeforpharma. The definition of pharma needs to be rewritten. Why? Your pharma company is not just drug developer anymore. In the new consumer-driven health economy, pharma’s new role is that of a health care player. Thus, the industry needs to find the next commercial model that guarantees their organization as […]
5 things patients want pharma to understand about the patient experience
When you have a panel of patient advocates and an audience of pharmaceutical industry folks, I usually expect there to be a certain amount of tension. But there’s something to be said about the progress that’s been made in pharmaceutical companies recognizing the need to work more closely with patients for their long-term survival. Polycystic Kidney […]
What’s in pharma’s future? Patient centricity, healthcare services, competition with big data firms
Healthcare reform is prompting consolidation and leaner pharmaceutical companies and personalized medicine applications are a source of growing interest. But what other trends figure in to the future of the life sciences industry? How about adding healthcare services and competition with big data analysis companies? Those were a couple of the findings from an Industry […]
Rainmaker’s launch video is not your father’s healthcare marketing
At first I thought I was listening to Nine Inch Nails. That’s when I looked up and saw the crazy dancers, toddlers walking together and a businessman surfing. The minute-long cascade of images could be mistaken for the latest Obamacare marketing appeal to millennials. Instead, it signals the launch of Denmark-based Agnitio’s closed-loop marketing platform […]