healthcare marketing strategies
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Hospitals, MedCity Influencers
Challenging the ‘Growth By Any Means’ Approach in Hospital Marketing
When it comes to organizational growth, the concept of “growth by any means” is hurting the hospital’s bottom line and pushing healthcare to a tipping point – adding expense to American healthcare without adding value.
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Unlocking the Power of Healthcare Audiences: Segmenting Stakeholders and Maximizing Impact
This article delves into the importance of audience segmentation, offers guidance on identifying distinct audience groups, and discusses influential personas in healthcare.
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Do you advise self-insured employers? You Can Help Us!
Take part in this survey and share some of the trends you are seeing among your clients across healthcare, including chronic conditions, behavioral health and navigation.
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Zohydro: New pain med sounds like a many-headed monster – literally
Maybe the FDA put a hidden meaning in the name of the new pain drug […]