MedCity Media

News

Healthcare marketing job: MedCity is hiring a director of content marketing

MedCity Media is looking for a director of content marketing to implement healthcare-focused custom content and content marketing projects. This is a fun and challenging healthcare marketing job that ranges from managing custom content projects for hospitals to ideating and implementing native advertising campaigns. A director of content marketing at MedCity Media is responsible for […]

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A Deep-dive Into Specialty Pharma

A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.

Hospitals

Learn just how much content marketing is changing healthcare

Numbers can be deceptive (sometimes). But some statistics are just too big to ignore. Exhibit A: Nearly ninety percent of all healthcare businesses are leveraging content marketing – tied for third among all industries. And that’s just one example of how content marketing has become pervasive in healthcare. Many hospitals are bigger publishers than their […]

News

MedCity Media, Raleigh’s WRAL enter into syndication agreement

A key part of MedCity Media’s mission is to share its content with trusted partners. I’m excited that we’ve entered into a syndication agreement with one of Research Triangle Park’s most trusted and innovative media outlets, Capitol Broadcasting Company. Under the agreement,Capital Broadcast can use MedCityNews.com’s content in its publications. For now, that means you’ll […]

News

Kauffman Foundation, MedCity Media partner on healthcare entrepreneurship

The Ewing Marion Kauffman Foundation and MedCity Media will work together to launch an online community dedicated to entrepreneurship in the medical industry. The community will start in the coming months on Entrepreneurship.org, providing a place where anyone passionate about the medical industry can learn and contribute information about policy, peers, competitors and the issues […]