ANNOUNCEMENT

Check out the MedCity CONVERGE speaker lineup: Pfizer, Cleveland Clinic, Intel and more.

Topic: Medical Device Marketing

If off-label is “bad to the bone” today, could a new sales structure make tomorrow better?

If off-label is “bad to the bone” today, could a new sales structure make tomorrow better?

September 24, 2012 8:35 am by | 1 Comments

Earlier this year, I offended some when I wrote a story about Abbott Labs paying $1.5 billion to settle a Department of Justice investigation into off-label promotion.I wrote that off-label ... Read more
Device marketers have greater opportunity to digitally engage physicians than previously

Device marketers have greater opportunity to digitally engage physicians than previously

August 1, 2012 10:32 am by | 0 Comments

Physicians are more than eager to interact digitally with makers of medical devices.That was the message that James Avallone, principal analyst with Manhattan Research, one of the speakers at the ... Read more
After St. Jude-Abbott partnership, comes Boston Scientific-Philips deal

After St. Jude-Abbott partnership, comes Boston Scientific-Philips deal

May 14, 2012 4:26 pm by | 0 Comments

Boston Scientific announced Monday that it is collaborating with Royal Philips Electronics through which the Dutch company will sell Boston Scientific Imaging equipment compatible with its imaging systems globally.Specifically, the ... Read more
Healthcare marketers need to learn the language of hospital administrators

Healthcare marketers need to learn the language of hospital administrators

January 31, 2012 2:33 pm by | 3 Comments

Physicians and hospital administrators are two different species when it comes to healthcare marketing.Now, more than ever, it’s important for companies — be it medical device manufacturers or others — ... Read more
Lap-Band ads for weight loss are misleading, FDA says (Morning Read)

Lap-Band ads for weight loss are misleading, FDA says (Morning Read)

December 14, 2011 8:58 am by | 0 Comments

Current medical news from today, including FDA sends warning letters over billboard ad for Lap-Band weight-loss surgery, Amazon CEO Jeff Bezos gives $15 million for brain research, and Johnson & ... Read more
4 Ideas Your Medical Device Company is Missing from its Marketing Strategy

4 Ideas Your Medical Device Company is Missing from its Marketing Strategy

August 16, 2011 8:17 am by | 0 Comments

Medical device marketing consultant Joe Hage is on a mission: To help your company generate more leads.How does he determine which companies need help? ’Ilook to see how easy is ... Read more