MedCity Influencers

Could iPod Touch be healthcare’s all-in-one device?

Last week, I met with Patientsafe Solutions, a San Diego-based startup founded by serial entrepreneur James Sweeney. Their idea is simple – leverage the iPod Touch 4G form factor and the iOS 4 SDK to create an all in one mobile device for healthcare.   Their work thus far has included medication management workflow including […]

Last week, I met with Patientsafe Solutions, a San Diego-based startup founded by serial entrepreneur James Sweeney.

Their idea is simple – leverage the iPod Touch 4G form factor and the iOS 4 SDK to create an all in one mobile device for healthcare.   Their work thus far has included medication management workflow including bedside medication verification and electronic medication admission records.   Their future vision encompasses numerous aspects of nursing workflow, pre-admission testing, admission, discharge and home care.

Here’s an overview of their initial PatientTouch product.

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

In the past, nurses have told that they really did not want to carry devices, which have the potential for getting in the way of the nurse-patient interaction.

Today, the ubiquity of smart phones makes the notion of carrying a pocket sized device more palatable.

Imagine one device that is rugged, lightweight, secure, and easily cleanable for supporting medication workflow (positive patient ID, eMAR, medication verification),  laboratory workflow (positive patient ID, front end labeling),  alerts/reminders, and voice over IP communications via hospital WiFi networks.

An iPod touch in every clinician’s pocket, fully connected to hospital information systems and other caregivers.   That’s cool.

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