MedCity Influencers

Best of MedCitizens: A downside to Go Red for Women

Every week, MedCity News highlights the best of its MedCitizens: syndication partners and MedCity News readers who discuss life science current events on MedCityNews.com. Now here’s the best of what YOU had to say: why heart health marketing may be out of control, the dangers in “academic detailing,” a future for healthcare social media in medical school, and the rationing future of Obamacare.

Every week, MedCity News highlights the best of its MedCitizens: syndication partners and MedCity News readers who discuss life science current events on MedCityNews.com.

Now here’s the best of what YOU had to say:

Go Red for Women is a red herring. ‘Awareness’ is PR fluff. “Such a polite term, ‘awareness.’ But I wonder, now that the internet is upon us and people are seeing their insurance rates and co-pays skyrocket if maybe we’re shooting ourselves in the foot with all this heart month marketing hype. People are sick and tired of testing ‘just to be sure.’ It’s starting to directly cost them a fortune, and people are pissed at having to pay a fortune for health care, let alone heart care.”

AD Hoc. “When it comes to “transparency,” we need to weigh “interest versus benefit.” Case in point: so-called “academic detailing” (AD).”

Healthcare social media meets medical school (starting with hashtag #epquiz). “We all know that every medical student and resident (and doctor and patient, for that matter) has a cell phone. Might we use Twitter to try to teach small snippets of information to our trainees? Obviously they would have to have a Twitter account. Also, not all concepts lend themselves to this approach very well, but it might be worth a trial.”

Healthcare rationing is the only future under Obamacare reforms. “Ohio, Wisconsin, Iowa, Kansas, Wyoming and Maine joined Florida and 19 other states in challenging President Obama’s healthcare law, and a federal judge just ruled in their favor. This means that more than half the country — 26 states — has made it clear they want nothing to do with the overhaul. And for good reason. These states recognize that Obamacare will lead to widespread rationing and hurt American patients.”

Chris Seper runs MedCityNews.com and contributes regularly to the site. He is the vice president of healthcare for Breaking Media, MedCity's corporate owners. Reach him at [email protected].

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