MedCity Influencers

Leading conference on healthcare strategic marketing begins April 29

This post is sponsored by Forum for Healthcare Strategists. With the healthcare industry in the midst of dramatic change, it’s an ideal time to examine the changes and chart a strategic course forward. The Healthcare Marketing Strategies Summit is an opportunity for hospital and health system marketing and strategy executives to share “best practices” and […]

This post is sponsored by Forum for Healthcare Strategists.

With the healthcare industry in the midst of dramatic change, it’s an ideal time to examine the changes and chart a strategic course forward. The Healthcare Marketing Strategies Summit is an opportunity for hospital and health system marketing and strategy executives to share “best practices” and network with colleagues. The Summit takes place April 29-May 1 at The Ritz-Carlton in Orlando, Fla.

Now in its 17th year, the Summit has a tradition of tackling the front-burner issues for healthcare marketing and strategy executives. This year’s Summit focuses on the evolving role of healthcare marketing, with case study sessions from more than 40 leading healthcare organizations and keynote addresses from three pre-eminent thought-leaders from the worlds of business, marketing and healthcare.

On Monday, Morten Hansen, PhD, will share leadership lessons from his New York Times best-seller Great by Choice. Together with co-author Jim Collins, Dr. Hansen spent nearly 10 years researching why some companies thrive in uncertain times while others do not, and what it takes to become great in an unpredictable, rapidly changing world. In this keynote session, co-sponsored by eVariant, Dr. Hansen will apply lessons from the software, airlines and biotech industries to the turbulent environment healthcare executives now find themselves in.

Paul Keckley, PhD, Executive Director of Deloitte Center for Health Solutions, will deliver the opening keynote on Sunday. Dr. Keckley will provide an inside look at the latest developments in the implementation of healthcare reform and how changes at the national level will impact consumers and healthcare marketers.

Marketing strategist and best-selling author David Meerman Scott will deliver Tuesday’s keynote, with a dynamic look at “the new rules of marketing.” Using case studies and real-world examples, he’ll explore how healthcare organizations can harness the power of the Web for marketing success.

The Summit agenda also includes three pre-conference strategy sessions, three hands-on workshops, and 35 breakout sessions in five tracks  — Strategic Marketing, Customer Communication and Engagement, Physician Strategies, Interactive Strategies and New Media, and a newly added track on Patient Experience. More than 300 healthcare marketing and strategy executives are expected to attend the Summit, which is sponsored by the Forum for Healthcare Strategists.

Don’t miss this opportunity to interact with healthcare marketing masters and the best and brightest thought leaders. For more information and to register, visit www.healthcarestrategy.com.

 

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