9 hospital Facebook posts that resonate with patients (Weekend Rounds)

Life science current events this week include what hospitals should be posting about on Facebook, what Dateline’s pharma episode left out and one reason why telemedicine may be lagging in adoption.

A review of life science current events reported by MedCity news this week:

9 Facebook posts that can help hospitals connect with patients. The real return for hospitals investing in social media is stronger loyalty among patients and new interest from potential patients, so be strategic about what you post and be sure to give users a call to action, added Betsy Weaver, the CEO of healthcare social media content provider Ubicare. Here are some post ideas I gathered from talking to Finn and Weaver and scouring dozens of hospitals’ pages to see what posts were getting the most feedback.

To catch a CRO – details Dateline’s pharma expose doesn’t quite capture. Hansen’s technique is perhaps best known for the “To Catch a Predator” programs in which he confronts would-be sex predators in person after he first poses online as a teenage or preteen youth. On Sunday, Hansen’s technique showed clinical research organizations striking deals with a fake pharmaceutical company angling to test a dangerous drug. It’s a misleading representation of CROs and an incomplete story of how the clinical research industry operates.

Barrier to telemedicine? Many states restrict prescriptions authority. Ohio is one state that requires doctors to have a pre-existing relationship with a patient and have examined that patient in order to prescribe medicine, said Sally Diebolt, general counsel for the State Medical Board of Ohio, which regulates and licenses physicians in the state. For Ohio, this restriction on prescribing is a patient safety issue, she said. “The medical board is not anti-telemedicine,” she said. “Every Ohio physician’s license includes the ability to do telemedicine, but you can’t prescribe to a person you’ve never personally examined.”

E-diagnosis tool at HealthPartners has treated 22,000 patients since launch. One integrated health system in Minnesota, which functions both as a healthcare provider and insurer, has witnessed growing popularity of its e-diagnosis system. Called Virtuwell, the online service of HealthPartners has treated around 22,000 patients since its launch in October 2010, said Kevin Palattao, the service’s vice president.

Working without a plan helped big data startup find new healthcare customers. It isn’t really fair to say health IT startup Explorys has changed its plan since it started. That’s because when the company started, it didn’t have a plan.That might not be so rare in the tech world that founders Steve McHale (CEO) and Charlie Lougheed (president and CTO) hail from, but it’s a little less common in healthcare