Have you ever noticed that it looks like all of the newborn baby photos you see posted on Facebook or other social media outlets are wrapped in the same exact blanket? Well, you’re not losing your mind. It is, in fact, the same blanket.
The blanket is part of the Kuddle-Up line by Mundelein – produced by the healthcare supply company Medline. The company was started by A.L. Mills back in 1910. Throughout the decades, Mills had a mission to make things like hospital gowns and receiving blankets less drab. And when the blanket idea came about it in the late 1950s, it was pretty simple – blue and pink stripes covers the bases for a unisex baby product. Now, Medline sells 1.5 million Kuddle-Up blankets in Candy Stripe every year.
Sweet boy made his debut yesterday! #meghanwiesmanphotography #baby #babyphotography #fresh24 #newborn @kcaraza25 A photo posted by Meghan Wiesman (@meghanwphoto) on Oct 10, 2014 at 8:53am PDT
A Deep-dive Into Specialty Pharma
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
“Not only does every hospital-born child in the US get wrapped in the Kuddle-Up, most of them have their photos pasted on the web very soon after,” according to Quartz. “A 2011 study found that 66% of GenX parents (those born in the late ’60s and ’70s) post photos of their children online. In the UK, one study found, most parents post a picture of their newborn within an hour of his birth. While no one at Facebook could say how many newborn photos are posted, its users upload 350 million pictures each day.”
A.L. Mills would be proud to know that not only are his blankets not drab, they are getting free advertising daily. Success.
[Baby with blanket photo by flickr user Scott Sherrill Mix ]
