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We challenge you not to cry when you see this video on patient engagement

BMJ Publishing Group’s 20th annual International Forum on Quality and Safety in Healthcare opened Wednesday morning in London. Attendees were shown this video today, about a terminally ill, elderly woman rediscovering her passion for singing even while dying.

BMJ Publishing Group’s 20th annual International Forum on Quality and Safety in Healthcare opened Wednesday morning in London. (Buckingham Palace even sent Princess Anne, according to the conference’s website.) Based on the fact that the #quality2015 hashtag is trending on Twitter, at least in my stream, it seems like a big deal.

Attendees were shown this video today, about a terminally ill, elderly woman rediscovering her passion for singing even while dying. Keep the tissues handy.

The video actually debuted at the Institute for Healthcare Improvement’s annual forum last December in Orlando, Fla., but I still think it’s worth sharing.

If you want something brand new, check out this slide presentation from the University of Oslo in Norway and the British Columbia Patient Safety & Quality Council in Canada, a “crash course” in applying social media to healthcare improvement. It’s basic, but we’ve seen so many failures that it’s worth a refresher. More importantly, it goes beyond Facebook and Twitter to discuss sites like Flickr, LinkedIn, Pinterest and SlideShare. The B.C. safety council used social media to prevent 150 deaths from sepsis in 150 days.