10 startups from mHealth 2011: OrganizedWisdom

More than 40 seed and early stage companies took to the showroom floor at this year’s mHealth Summit in Washington D.C., which ended Wednesday. Many were sponsored by incubators including StartUp Health and Rock Health. This is one of a series of posts I’m publishing that includes elevator pitches from 10 of the companies I liked.

OrganizedWisdom

The experience of having surgery can be a stressful and sometimes frightening prospect for patients. New York-based OrganizedWisdom‘s program enables physicians to deepen patient understanding of complex surgical procedures with diagrams, videos and information that can be viewed at home and with a patient’s smartphone. The company’s chief medical officer, Dr. Howard Krein, is an assistant professor of otolaryngology, head and neck surgery, at Thomas Jefferson University Hospital in Philadelphia and a founding partner and co-director of Jefferson’s Herbert Kean Center for Facial Aesthetics.

The company has raised more than $3 million and embarked on a pilot program with Jefferson three months ago. It was sponsored in the startup pavilion by StartUp Health.

“We’re trying to create a better experience for patients that has been curated and organized by physicians,” said president and co-founder Unity Stoakes.

Read about the other nine startups: Above Stress, HealthTap, Meddik, ScriptPad, Force Therapeutics, EnHatch, Ayogo, Beyond Lucid Technologies and CareSpeak Communications.