Myths of Customer Discovery
Customer discovery is a well accepted idea in any innovation process. At the core of it, it means talking to potential customers about an invention. In reality, it is a more evolved process, and often less understood than it first appears.
Debunked Episode 31: CVS Health Restructure, AI ROI Report Findings, FTC Warning Letters
In the latest episode of the Debunked podcast, MedCity News Editor-in-Chief Arundhati Parmar and Samir Batra, Managing Partner of Health Innovation Pitch, talked about a new report by Bessemer Venture Partners assessing AI ROI, their insights on the CVS Health restructure, FTC warning letters sent to healthcare organizations, and more.
How Can Payers Fit Into the Consumer Health Era?
During a panel at MedCity INVEST Digital Health, healthcare experts discussed the role of payers in the new consumer-driven healthcare era.
Do We Have a Choice But to Ensure the Success of VBC? Part 1
In part 1, we delve into how physicians are looking at value-based care. It involves a visit to a local
Why the Wealth of Data From Wearables Are Important for Consumers and Clinicians
Growing use of wearable technologies and the data they produce was discussed by a panel at the MedCity News INVEST Digital Health Conference in Dallas.