Mobile health startup CellepathicRx has upgraded its technology and added a couponing capability to its client-branded apps for retail pharmacies.
The addition of front-store couponing to the apps will help retail pharmacy customers increase store traffic and build store loyalty, according to a statement from Cleveland-based CellepathicRx.
How to Improve Employee Benefits While Reducing Insurance Costs
Balancing healthcare benefits and insurance costs requires research. From becoming a Difference Card member to offering wellness resources, there are many ways to improve healthcare at low cost.
CellepathicRx sells patient-adherence mobile apps to retail pharmacies that are intended to help those pharmacies sell more drugs. The company’s software can deliver medication and refill reminders and educational materials to patients via mobile apps, text messages or email, for example.
Last year, the company inked a key deal to provide the mobile platform for a medication adherence program from Adheris, which works with pharmacies to help patients better follow medication instructions.
“We help pharmacies deliver the right message to the right person at the right time, using the multimedia channels they prefer,” said CellepathicRx CEO Greg Muffler.
In addition to medication adherence, CellepathicRx markets it software for use in wellness programs and clinical trials.