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Morning Read: Patients focus on time not outcomes – when rating docs

8:16 am by | 0 Comments

DrScore.com says patients focus on time more than anything else when rating a doctor’s performance. People want less time in the waiting room and more time with the doctor. If this balance is out of whack, patients are less likely to write a positive review and rate the doctor as caring.

Some doctors are hiring actors to improve their patient communication skills, and hopefully patient satisfaction. Coaches and physicians record role-playing sessions and then review the tapes to identify problem areas.  Doctors work on everything from tone of voice to how to communicate bad news vs. good news.

Doctors who didn’t grow up with Facebook and iPhones are also getting help in learning to use these tools. “Reverse mentoring” pairs digital native doctors with older physicians to ease transition into smart phones, social media and information technology.
To make this coaching effective, younger doctors should:

  • Emphasize how the technology can make life easier
  • Pick the right time for a conversation (not in front of a patient)
  • Ask questions instead of offering directives

Veteran physicians should appreciate this help as Tab Times says health care is one of the seven industries in which tablets are becoming rapidly accepted.
In the medical world, many professionals are taking a BYOD – bring your own device – approach which is driving faster adoption.  Tab Times says the education, retail, legal, professional sports, and aviation and media are also making many changes in work habits and information access thanks to tablets.

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The Michigan Economic Development Corporation is hoping the state’s new Tech Transfer Talent Network will make it easier for universities to turn research into new businesses. The program will match up local entrepreneurs and university tech transfer offices.
The economic development corporation is providing $2.4 million in funding and local economic development offices will provide mentors to the universities to provide more support for startups.

The University of Michigan is leading the two-year project. Other schools in the network include Wayne State University, Michigan State University, Michigan Technological University, Western Michigan University, Grand Valley State University, and Oakland University.

The Office of the National Coordinator for Health IT is planning an educational campaign to help consumers understand how to protect the privacy of their health information. The agency sees the need for this effort due to the growing use of mobile devices for exchanging health data. The office has asked for comments about:

  • The necessity and usefulness of the proposed collection of information
  • The accuracy of the estimated burden
  • Strategies for enhancing the quality, efficacy and clarity of information to be collected
  • Use of automated collection techniques or other forms of technology to reduce the burden of data collection

[Photo from Flickr user rightee]

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Veronica Combs

By Veronica Combs

I am the editor in chief at MedCityNews.com. I started writing and editing in the print world and joined a dotcom right before the 2000 crash. I was at TechRepublic/CNET/BNET for 7 years. Health was more interesting to me than the latest version of Windows, so I left for a startup tracking prescription drug news. A year later, MedTrackAlert was acquired by HealthCentral, so I shifted to audience research. The fun of daily news and interviewing smart people brought me to MedCity News in February 2012.
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