Startupalooza NJ is a competition in which technology, digital health and medical device companies competed for the chance to present their products before a wider audience of private equity investors in New York next month. This is one of a series of posts I’m publishing that includes elevator pitches from three of the companies I liked.
Epion Health is a digital health company focusing on improving health literacy in the one place it can be reasonably sure it will have the patient’s undivided attention — the physician’s waiting room.
The Lebanon, New Jersey-based company’s president and cofounder, Joe Hogan, was the head of commercial operations at Abraxis Oncology, part of Abraxis BioScience, which was acquired by Celgene (NYSE:CELG) for $2.9 billion in 2010. Its CEO, Joe Blewitt, previously worked on education products for the pharmaceutical industry. Content comes from the Mayo Clinic, among other sources.
It is finishing up a pilot program with one of the five largest pharmaceutical companies in the world focusing on hypertension and osteoporosis across six healthcare centers in five states, including New York. Although the information is disseminated through tablets, provided free to physicians, it is about to embark on a second pilot program that will expand the program to smartphones.
Epion Health CEO Joe Blewitt