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Aetna jumps on open data bandwagon with new RX reminder challenge

Todd Park has won over a big player in his crusade for open data: Aetna. Aetna is opening up its CarePass platform to third-party developers and marking the occasion with a challenge: $75,000 for the best medication reminder. Martha Wofford reminded the audience at this week’s Datapalooza that health care records have not kept up […]

Todd Park has won over a big player in his crusade for open data: Aetna.

Aetna is opening up its CarePass platform to third-party developers and marking the occasion with a challenge: $75,000 for the best medication reminder.

Martha Wofford reminded the audience at this week’s Datapalooza that health care records have not kept up with other industries in terms of online convenience.
“We’ve come to terms with the fact that we need to bring in people from outside our own walls who can think about things more innovatively than people at an insurance company,” Wofford said.

Aetna is obviously trying to change that with its solution that is “simple, connected, convenient, secure and open.”

“Carepass platform operates in this new digital world, it’s simple like itriage and it allows easy integration with other apps,” Wofford said.

As part of the challenge, Aetna has de-identified drug claims and put drug information from the government (recalls, medication guides) in a consistent format so developers can access it.

Aetna launched CarePass Platform in March and allows consumers to share information across participating mobile applications, as the consumer specifically permits. The CarePass Platform currently includes iTriage, MapMYFitness, and price checker Good RX  – all popular and successful mobile apps.

Carepass Sync allows a consumer to bring together data from many sources, including fitness, nutrition, insurance claims, and pharmacy information. Aetna plans to add best of breed apps including PHR, behavioral health and pharmacy.

Jon Bon Jovi was speaking after Wofford, so she closed with an Aetna version of “Living on a Prayer, “When it comes to our health, we’ve got to hold on what we’ve got.”
The challenge starts today, the deadline is August 17, and second place is $25,000.

[Photo from twitpic user Shana Glickfield, @dcconcierge]

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