Social media use in the healthcare industry has been a significant source of information for people learning about their illnesses and connecting with patient communities. But what do medical industry professionals think of it and how does that jibe with reality?
A recent survey by New York City-based health marketing communication company Enspektos conducted a study at the end of last year on this very issue and came up with some interesting results provided in the infographic below.
As part of the study, 308 physicians, nurses and pharmacists answered questions about their perceptions of their use of online and social media. In the second part of the study, the participants agreed to let the company track their Internet search activities to determine how closely it matched with their own perceptions of computer use.
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The study found that although physicians tended to give social media health and medical content low marks in the survey, theirs were not borne out when they came across health information on Twitter and other social media sites in their Internet browsing activity. They ranked the information they found on these searches higher than nurses and pharmacists, according to the study.
Click on the image below to see the full graphic.
