Want to know what's happening next in healthcare?

MedCityNews is the leading online news source for the business of innovation in healthcare.


“I read MedCity because it captures the pulse of what's going on in healthcare innovation, a go to source. I also like how MedCity supports women in digital health.”

Dr. Charlene Ngamwajasat, @doctorcharlene, Physician and techie


Sign up for our daily newsletter


‘Google for docs’ brings a new kind of smart searching to medical research

June 5, 2012 10:50 am by | 0 Comments

The largest publisher of original medical reference content has created a new, comprehensive tool for medical research to make its content – and select third-party content – easily searchable.

ClinicalKey is the recently launched reference database from Elsevier that’s being deemed the Google for docs.  It contains full-text content from more than 500 journals and 800 books published by Elsevier (including Neuroscience, Cell and The Lancet), plus Medline abstracts, select third-party journal articles (but it’s missing some important ones), a library of medical images and videos, and clinical trials information. Users can filter, save, export and share this content.

The biggest value add for ClinicalKey, according to Jim Donohue, Elsevier’s managing director for global clinical reference group, is that it addresses three needs of clinician when they’re looking for information: it’s comprehensive, trusted and fast. Other resources like Google, UpToDate, MDConsult, DynaMed and PubMed only address one or two of those points, he said.

Advertisement

To determine those needs, Elsevier conducted focus groups and surveys of 2,000 physicians. What the company found was that nearly half of the time physicians needed to search the Internet for clinical information, they weren’t able to get it from just one source. So began the company’s mission to create something that fit into clinician workflow and improved the ability to effectively search for evidence-based information.

ClinicalKey’s secret sauce is its smart content technology based on a proprietary taxonomy called EMMeT (Elsevier Merged Medical Taxonomy), which comprises algorithms and about 2 million terms that are tagged to content. (Donohue called it an “Elsevier-agnostic” search engine, pointing out that it digs up the most relevant information without favoring the publisher’s content over others’). Typing Addison’s disease into the search bar, for example, generates a drop-down menu of suggested topics containing the term Addison’s disease and also a list of drugs and procedures associated with that condition.

“It’s a living thing,” Donohue said of the cloud-based program, which is constantly being updated. “With every search that’s run, we refine the results based on users’ actions and the functionality.”

Another interesting feature is the presentation feature, which was developed based on the market research finding that 20 percent of physicians who were looking up information on a product were doing it to build some kind of presentation. This feature allows users to export images along with their citation and copyright information into a PowerPoint presentation with just a few clicks.

In April, Elsevier launched an institutional model of the program that’s being sold on a subscription basis. A product that’s tailored to clinical specialties, allowing for subscription to a certain collections of the content, will roll out in July. After that, ClinicalKey will go mobile, with two apps set to launch in August.

To see more demo videos of the product, check out ClinicalKey’s YouTube page.

Copyright 2014 MedCity News. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Deanna Pogorelc

By Deanna Pogorelc MedCity News

Deanna Pogorelc is a Cleveland-based reporter who writes obsessively about life science startups across the country, looking to technology transfer offices, startup incubators and investment funds to see what’s next in healthcare. She has a bachelor’s degree in journalism from Ball State University and previously covered business and education for a northeast Indiana newspaper.
More posts by Author

0 comments

Hear the latest news first

Get our daily newsletter or follow us.

Advertisement