A review of life science current events reported by MedCity News this week:
A surprising reason why some newborns test positive for marijuana. Soap and hand wash products, including products commonly used in hospital nurseries, can interfere with urine drug tests of newborns and lead to false positives, according to a new study from the University of North Carolina at Chapel Hill.
4 innovative campaigns that have pushed pharma social media forward. The lack of clarity around the ROI in social media for pharmaceutical companies (or anywhere, really) in combination with a lack of comprehensive guidance from the U.S. Food and Drug Administration makes its ground on which drug companies for the most part have tiptoed. But among removed Facebook pages and shuttered YouTube accounts, a few companies have taken risks and shown us what value social media can have for pharmas.
Why a cardiologist started a telemedicine business at Walmart. A cardiologist with an MBA has launched a telemedicine business starting with international retailer Walmart (NYSE: WMT) with the goal of providing affordable healthcare in areas underserved by providers.
20 personalized medicine thought leaders to follow on Twitter. This list is restricted to individually-branded, not company-branded, Twitter accounts. To get in on the best conversation, watch for these hashtags: #personalizedmedicine, #pm101, #genomics and #bioinformatics.
7 consumer, big data healthcare apps that you should know about. On day one of the federal government’s Datapalooza (#healthdata) event in Washington, D.C., seven healthcare apps for consumers were demonstrated that all leverage different kinds of big data.
